Halyk
Homebank (Halyk) is a large-scale super app with 7M+ users, combining banking, travel, food and entertainment services into a single digital ecosystem
Results
Improved usability of key financial flows, reducing friction in daily banking scenarios
Migrate kino.kz and halyk travel into the super app ecosystem
Increased clarity and consistency across core product experiences
Supported faster product iterations through stronger design–product–engineering alignment
Contributed to higher user trust and engagement within critical banking journeys
Challenge
As a Senior Product Designer, the challenge was to evolve the superapp product into a seamless and comfortable end-to-end user experience, improving core flows app, reducing friction in critical financial scenarios, maintaining clarity and trust within a large-scale regulated fintech ecosystem
Key Responsibilities
Design and improve core banking flows
Migrate standalone products into the super app ecosystem
Collaborate closely with product and engineering teams
Apply research and testing to inform product decisions