Halyk
Homebank (Halyk) is a large-scale super app with 9M+ users, combining banking, travel, food and entertainment services into a single digital ecosystem
Results
Halyk Invest — WealthTech 0-to-1
Led 0-to-1 product design for Halyk Invest — a WealthTech investment platform enabling retail users to trade equities, ETFs, and fixed-income instruments
Owned UX across regulated flows — onboarding, KYC, portfolio management, and trade execution
Established interaction and trust patterns for financial decision-making in a regulated context
Banking Superapp
Led redesign of mission-critical banking journeys across a 9M+ user superapp ecosystem
Owned UX integration of Kino.kz and Halyk Travel into the unified platform
Accessibility & Standards
Implemented WCAG 2.1 accessibility standards across core banking flows
Business Impact
Contributed to 34.3× revenue growth across integrated products
Grew mobile MAU from 174K to 835K
Strengthened user trust and engagement in critical financial scenarios
Challenge
As a Senior Product Designer, the challenge was to evolve the superapp product into a seamless and comfortable end-to-end user experience, improving core flows app, reducing friction in critical financial scenarios, maintaining clarity and trust within a large-scale regulated fintech ecosystem
Key Responsibilities
Design and improve core banking flows
Migrate standalone products into the super app ecosystem
Collaborate closely with product and engineering teams
Apply research and testing to inform product decisions