Technodom

Year

2024

Client

Technodom

Service

Manage design team

Year

2024

Client

Technodom

Service

Manage design team

Technodom is an omnichannel retail platform for consumer electronics and home appliances, connecting online and offline experiences through scalable, user-centered digital products

Technodom is an omnichannel retail platform for consumer electronics and home appliances, connecting online and offline experiences through scalable, user-centered digital products

Technodom is an omnichannel retail platform for consumer electronics and home appliances, connecting online and offline experiences through scalable, user-centered digital products

Results

Results

Results

  • Built and onboarded a design team, establishing processes that run successfully across web and mobile platforms.

  • Developed a full design system, reducing designers’ time by 46% and enabling faster, consistent product delivery.

  • Increased online sales share from 9% to 22% and grew the user base by 28.3%.

  • Improved organic conversion by 1.2% and raised the app rating from 3.9 to 4.7.

  • Monthly active users (MAU) grew from 145,870 to 339,758.

  • Introduced first research-driven releases in the company, improving product decisions.

  • Enhanced navigation and search performance for faster product discovery and smoother omnichannel experience.

  • Built and onboarded a design team, establishing processes that run successfully across web and mobile platforms.

  • Developed a full design system, reducing designers’ time by 46% and enabling faster, consistent product delivery.

  • Increased online sales share from 9% to 22% and grew the user base by 28.3%.

  • Improved organic conversion by 1.2% and raised the app rating from 3.9 to 4.7.

  • Monthly active users (MAU) grew from 145,870 to 339,758.

  • Introduced first research-driven releases in the company, improving product decisions.

  • Enhanced navigation and search performance for faster product discovery and smoother omnichannel experience.

  • Built and onboarded a design team, establishing processes that run successfully across web and mobile platforms.

  • Developed a full design system, reducing designers’ time by 46% and enabling faster, consistent product delivery.

  • Increased online sales share from 9% to 22% and grew the user base by 28.3%.

  • Improved organic conversion by 1.2% and raised the app rating from 3.9 to 4.7.

  • Monthly active users (MAU) grew from 145,870 to 339,758.

  • Introduced first research-driven releases in the company, improving product decisions.

  • Enhanced navigation and search performance for faster product discovery and smoother omnichannel experience.

Challenge

I joined the team as Head of Design with the task to build and scale the design function, improve the quality and consistency of products, reduce time-to-market and strengthen the impact of design on business performance across a large omnichannel ecosystem

Key Responsibilities

  • Define and drive product design vision and strategy across web and mobile platforms

  • Lead and grow the design team, including hiring, onboarding and mentorship

  • Establish scalable design processes, systems, and standards for omnichannel experiences

  • Collaborate with stakeholders to align design with business goals

Challenge

I joined the team as Head of Design with the task to build and scale the design function, improve the quality and consistency of products, reduce time-to-market and strengthen the impact of design on business performance across a large omnichannel ecosystem

Key Responsibilities

  • Define and drive product design vision and strategy across web and mobile platforms

  • Lead and grow the design team, including hiring, onboarding and mentorship

  • Establish scalable design processes, systems, and standards for omnichannel experiences

  • Collaborate with stakeholders to align design with business goals

Challenge

I joined the team as Head of Design with the task to build and scale the design function, improve the quality and consistency of products, reduce time-to-market and strengthen the impact of design on business performance across a large omnichannel ecosystem

Key Responsibilities

  • Define and drive product design vision and strategy across web and mobile platforms

  • Lead and grow the design team, including hiring, onboarding and mentorship

  • Establish scalable design processes, systems, and standards for omnichannel experiences

  • Collaborate with stakeholders to align design with business goals