Freedom Travel (Aviata)
Year
2026
Client
Freedom Travel (Aviata)
Service
Manage design team
Year
2026
Client
Freedom Travel (Aviata)
Service
Manage design team
Freedom Travel (Aviata) is a digital travel platform focused on creating a clear, intuitive booking experience across flights and travel services
Freedom Travel (Aviata) is a digital travel platform focused on creating a clear, intuitive booking experience across flights and travel services
Freedom Travel (Aviata) is a digital travel platform focused on creating a clear, intuitive booking experience across flights and travel services
Results so far
Results so far
Results so far
Built and onboarded a strong team of 5 designers, establishing processes that have been running successfully for 2 years
Led the development of a design system, reducing design delivery time by 57%
Introduced AI-powered and data-informed systems using NLP, LLM and RAG architectures to support smarter search, recommendations and product decision-making
Improved search performance, making it 36% faster and reducing friction during trip discovery
Launched the “Anywhere” section, helping users navigate popular destinations 47% faster
Conducted a full product audit and partnered with product teams to define a UX-focused roadmap
Designed data-driven and multimodal AI systems with end-to-end UX, validated through A/B testing and experimentation
Increased overall design efficiency, reduced time-to-market and strengthened alignment with business and product goals
Built and onboarded a strong team of 5 designers, establishing processes that have been running successfully for 2 years
Led the development of a design system, reducing design delivery time by 57%
Introduced AI-powered and data-informed systems using NLP, LLM and RAG architectures to support smarter search, recommendations and product decision-making
Improved search performance, making it 36% faster and reducing friction during trip discovery
Launched the “Anywhere” section, helping users navigate popular destinations 47% faster
Conducted a full product audit and partnered with product teams to define a UX-focused roadmap
Designed data-driven and multimodal AI systems with end-to-end UX, validated through A/B testing and experimentation
Increased overall design efficiency, reduced time-to-market and strengthened alignment with business and product goals
Built and onboarded a strong team of 5 designers, establishing processes that have been running successfully for 2 years
Led the development of a design system, reducing design delivery time by 57%
Introduced AI-powered and data-informed systems using NLP, LLM and RAG architectures to support smarter search, recommendations and product decision-making
Improved search performance, making it 36% faster and reducing friction during trip discovery
Launched the “Anywhere” section, helping users navigate popular destinations 47% faster
Conducted a full product audit and partnered with product teams to define a UX-focused roadmap
Designed data-driven and multimodal AI systems with end-to-end UX, validated through A/B testing and experimentation
Increased overall design efficiency, reduced time-to-market and strengthened alignment with business and product goals
Challenge
I joined the team as Head of Design with the task to build and structure the design team, audit workflows, improve product processes, enhance app performance, reduce time-to-market, and drive business impact on sales and revenue
Key Responsibilities
Define and drive product design vision and strategy
Lead and grow the design team, including hiring and mentoring
Establish scalable design processes and systems
Collaborate with product and engineering to align design with business goals
Challenge
I joined the team as Head of Design with the task to build and structure the design team, audit workflows, improve product processes, enhance app performance, reduce time-to-market, and drive business impact on sales and revenue
Key Responsibilities
Define and drive product design vision and strategy
Lead and grow the design team, including hiring and mentoring
Establish scalable design processes and systems
Collaborate with product and engineering to align design with business goals
Challenge
I joined the team as Head of Design with the task to build and structure the design team, audit workflows, improve product processes, enhance app performance, reduce time-to-market, and drive business impact on sales and revenue
Key Responsibilities
Define and drive product design vision and strategy
Lead and grow the design team, including hiring and mentoring
Establish scalable design processes and systems
Collaborate with product and engineering to align design with business goals